Youtube. Done to death by others. What is there to know? It streams videos to make content accessible to almost everyone in the world (Haha, China!) and it is an excellent way of going viral. But how else are video games impacted by this new-age media giant?
Fostering online communities
First of all, Youtube connects gamers of similar interest through its channels. Want to find other people that love Call Of Duty and share your excitement for zombies in the game? (I am not amused) Youtube’s the place to go. Youtube provides a platform for gamers to interact, discuss and communicate out the gaming world in a manner that is more stimulating than your usual forum – which is, arguably Youtube’s most recent predecessor when it comes game discussions.
Of course, this also means that you can get useful tips for games online, such as modding guides or walkthroughs. Many put up online tutorials to guide other players. Much better than text. Want proof? Okay, consider this walkthrough of Assassin’s Creed…
To this Net 1.0 Pokemon Red Version walkthrough
If pictures speak a thousand words. Videos do millions.
Co-producers of content (Produsers) & Crowdsourcing
Somewhat related, gamers can now become co-producers of content. For example, Youtube is an Outlet for machinima (movies making use of video games). Check out this very cool Team Fortress 2 version of Band Of Brothers. Original first, then parody.
If you are a Halo fan, there is a mind-numbing, brain cell destroying video series on youtube of the Adventures of Master Chief and the Arbiter. WARNING: It provides hours of meaningless laughter and has no educational value whatsoever.
Others, like Tobuscus, make parodies of game trailers .. by singing along with them LITERALLY describing everything that happens. Presenting…
As such, the material that one game is associated with is no longer associated with its original creator. Video games have the potential to become so much more, and take on other roles as you might not expect. Here’s an example: After Michael John Mamaril, a Borderlands fan passed away because of cancer, his friends requested to have his image forever immortalised in its sequel, Borderlands 2.
The developers also released this tear jerking eulogy.
“He may be gone. But he will forever live on in the Borderlands. “
Marketing and advertising
This goes without saying. With Youtube’s unavoidable advertising these days (The unskippable ones that we are forced to watch), the marketing of games is significantly improved via YouTube. For one, it is undoubtedly the most appropriate medium to reach gamers. In addition, game companies can keep the interest of games up … here comes… Inside Assassin’s Creed 3
Help games become more mainstream
Finally, YouTube is such a great part of our everyday life, like Facebook. Whereas once gaming interest groups were confined to obscure forums and the far reaches of the internet, gaming magazines, they are today so much more accessible through Youtube.